EDITOR'S NOTE

The Marimekko Maridenim Wide Unikko Jeans Mid Indigo are made of non-stretch cotton denim in the Unikko pattern. The 5-pocket jeans have a high, fitted waist and wide, full-length legs. The jeans have Marimekko jean buttons and the Marimekko jean label in the back, which is made of FSC-certified jacron material.

Maridenim products have a special finishing and patina that give each piece a unique, distinctive character. This feature is part of the charm and appeal of Maridenim products.

Marimekko Maridenim products are designed following the Jeans Redesign guidelines of the Ellen MacArthur Foundation, the world’s leading network on circular economy. According to the guidelines, the denim material is monomaterial cotton (80% organic cotton and 20% recycled cotton) with no elastane. Marimekko Maridenim is made with minimal use of hardware, including the use of removable buttons and no rivets. The washing, finishing, and use of chemicals also follow the guidelines. To produce the colors, patterns and desired feel of the products, we use, for example, laser technology, E-Flow steam washing, and ozone washing, instead of, for example, traditional stone washing.

Marimekko’s famous pattern Unikko was born in 1964, in a time when the design house’s collections featured mostly abstract prints. Designer Maija Isola wanted to create something interesting from this organic theme and designed an entire range of floral prints. Today, the iconic flower represents creativity.